Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit (the “Site”). 

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit To learn more about our use of cookies, see our cookie policy at the bottom of this page.

– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

Additionally when you make a purchase or attempt to make a purchase through, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

How do we use your personal information?

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

– Communicate with you;

– Screen our orders for potential risk or fraud; and

– When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

Sharing you personal Information

We share your Personal Information with trusted third parties to use as described above. For example, we use Shopify to power our online store – you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here: 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at 

You can opt out of targeted advertising by using the links below:

– Facebook: 
– Google: 
– Bing: 
– Twitter:
– Instagram:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: 

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at or by mail using the details provided below: 

Actiph Water Ltd
[Re: Privacy Compliance Officer] 
107/4 George Street, Edinburgh, EH2 3ES

Cookie Policy

When you visit our website, we store and/or retrieve information through cookies in order to make it easier for you to interact with our website (“Cookies”). The Cookies we collect may be about your preferences and/or your device. However, they are mostly used to ensure that our website works in a way that you as a user would expect and want it to. The Cookies information we collect does not directly identify you as such and is in place to ensure we can provide you with a more personalised experience.

We also place Cookies on your device when you interact with other website’s technologies such as scripts, pixels and tags, which we integrate on our website for advertising purposes.

Please note, blocking certain Cookies may impact your experience when using our website.

Why do we use cookies?

1. To enhance your online experience

Cookies perform different functions that help us make your online experience smoother and more interactive. Especially if you are using the same device and the same browser as you did when you visited our website previously.

Some Cookies are considered essential for running and maintaining our website and they enable us to provide you with:

– Access to services and functionalities at all times.

– Consistent and updated information;

– A seamless online experience


2. To provide you content and offers tailored to your interests Actiph uses advertising and targeting cookies. These cookies store information from your browsing history to record your interests and browsing activities on our website. This enables us or our partners to:
– Advertise Actiph products on other websites, based on your visits on our site
– Combine and optimise our information so that the Actiph online advertisements you see are relevant to you and your interests.


3. To help us improve our websites

Cookies let us improve our websites by analysing how visitors use them. We look at what content is popular and use that information to anticipate what else visitors may find interesting or useful. This helps us to:

– Understand how visitors use our websites so we can make it better and enhance visitors’ experience;

– Try out different ideas and display content that is most relevant to individual visitors.

Cookies also help us understand how you use and interact with our websites, so you don’t have to tell us each time you visit one of our websites. They can be used, for example, to remember your preferences and your user ID when you visit our websites. If we know your settings and what you like, we can:
– Provide you a more personalised experience by helping you navigate to the most relevant pages more efficiently;
– Remember certain personal preferences, such as your language setting and preferred configurations.
– Direct you to useful content or sites operated by selected partners.

What cookies are we collecting?

Actiph uses different types of cookies depending on their function and purpose. These cookies are further described in our Cookies Banner and can be managed here:

Necessary Cookies:

Necessary cookies are crucial for the basic functions of the website and the website will not work in its intended way without them. These cookies do not store any personally identifiable data.

Functional Cookies:

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Analytics Cookies:

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on the number of visitors, bounce rate, traffic source, etc.

Performance Cookies:

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Advertisement Cookies:

Advertisement cookies are used to deliver visitors with customised advertisements based on the pages they visited before and analyse the effectiveness of the ad campaign. They also allow Actiph to serve up relevant and/or personalised adverts elsewhere on the internet, e.g. social media, Google network, etc.